Normally, when a beloved character from a long-gone but still-beloved movie series or TV show returns, fans are able to pontificate over whether or not the return is wanted, needed, or a good idea.
So yesterday (November 28), when — without warning or fanfare — Xfinity released a new commercial featuring the return of the title character from the 1982 film E.T., people were surprised, (mostly) delighted; the commercial features Henry Thomas reprising his role as Elliott and reuniting with his extraterrestrial pal. Of course, fans had feelings about this and many took to Twitter to discuss them.
I am so angry at @xfinity for turning my favorite childhood thing into a commercial and also I love you and I cried so much and I love you Elliot and I'm useless the rest of the day. #ET pic.twitter.com/0LH989RJbU— Leslie Streeter (@LeslieStreeter) November 28, 2019
Oh my god I’m weeping for this ET commercial. Come on, capitalism and nostalgia #macysparade— Andy Mientus (@andymientus) November 28, 2019
OK, so the Xfinity commercial with ET and the original Elliott wins Thanksgiving— my aunt is literally crying— Javier E. David (@TeflonGeek) November 28, 2019
Omg, what did I just see??? An ET sequel as a commercial with Henry Thomas. I started to whelp up. This came out of nowhere!!! pic.twitter.com/dmUSuo1rJk— Monster Scifi Show (@monstersyfyshow) November 28, 2019
Did not expect to tear up at an ET themed commercial at 9:30a. Well played Xfinity, well played.— Samantha S. Stratton (@SomehowSamantha) November 28, 2019
(Still not getting cable though) pic.twitter.com/6ysrdOCbbf
Yeah, boo corporations and all that, but I gotta say that ET Comcast commercial works and it works mostly because Henry Thomas treats it as if it were a real deal sequel. His elation at seeing his old friend again and pride in introducing him to his family is a legit performance.— Eric Vespe (@EricVespe) November 29, 2019
Just saw a commercial with ET in it and then Henry goddamn Thomas showed up and I'm kind of in the middle of a whole thing right now.— billy bitterman (@Billy_Bitterman) November 28, 2019
Hey, screw you Xfinity for ruining ET with that shameless commercial and oh, God why am I crying?#etphonehome— Brian (@brian24587) November 29, 2019
From an advertising standpoint, this is such a ridiculous win. The spot actually thematically connects with the sales pitch and slogan, which is becoming increasingly rare. Best commercial of the decade. #et pic.twitter.com/oVQ4QsnkKf— Brad+????????✨ (@bradmiska) November 28, 2019
That ET commercial tugged on the heart strings pic.twitter.com/m6at4bTLjt— Ian Audesirk (@Ian_Audi) November 28, 2019